Differentiating Your Business by Rooting into Your Core Values: A Live Business Audit with Emma Parker
EPISODE DESCRIPTION
Have you ever wondered what an intensive audit with a business strategist might look like? Is it like coaching? Or does it feel like therapy? Today, I'm giving you an exclusive peek behind the curtain in a live business audit. Emma Parker, a wedding and lifestyle photographer based in St. Louis has been vulnerable enough to sit down with me and open up about her business.
It’s not often that entrepreneurs are willing to be transparent with numbers and go deep on their “why” beyond on Instagram post. So I want you all to head over to Emma’s Instagram after you listen to this show and give her some love! Because Emma was full of astute observations and deep knowledge about her business and the particular blocks she has encountered along the way.
Pull up a chair, because today, you’re getting a front row seat to a conversation that will serve as a catalyst for huge growth. Sometimes, what we desperately need is a mirror. And my framework as a business strategy is really rooted in allowing yourself to hear and connect to your own values. Once you know what you stand for, we work together to inspire action that will propel you to move accordingly.
In this episode, we cover:
A core issue: inquiries ghosting Emma time and time again
A collaborative process to get Emma to root into her “why”
Bringing more of Emma into her messaging to stand out from the crowd
Demystifying the copywriting element of content creation
If you want to chat more about this topic, I'd love to chat more over on Instagram @elliemcmakin!
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If you are struggling and want to get very clear on this for your business, check out my NEW Messaging Guide
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Topics
- Branding
- Business Health
- Getting Ghosted
- Going Full Time
- Guests to the Show
- Imposter Syndrome
- Income Stability
- Increasing Income
- Keys to Building Business
- Live Audit
- Nailing Your Messaging
- Optimizing Social Media
- Outsourcing
- Overcoming Self Doubt
- Sales
- Tactics for Increasing Revenue
- The Client Journey
- Visibility on Social Media
- Website Optimization
- Work-Life Balance
