— Capacity & cashflow audit
Booked out. Underpaid.
Exhausted.
You didn't build a business. You built a job with worse hours and no HR department. This is a 60-minute, $200 working session for creative service founders who are "fully booked" and somehow still not making what they should.
Here's what this is: a paid 60-minute Zoom session where we tear your model apart and put it back together so it actually pays you. Pricing, packaging, capacity, lead flow — we find the real leak and you leave with a written 90-day plan. Not a free discovery call. Not a sales call.
60 minutes on Zoom · paid working session
Who this is for
$8k+
Monthly revenue from client work — many already at multi-six figures
100%
Calendar full · margins not matching the effort
90 days
A clear written plan, not vague "you've got this" energy
$200 →
Credited toward a deeper partnership if we keep going
— Things I already know about you
"Fully booked" is not the flex you think it is. It's a capacity trap.
You aren't in demand. You're just full. Your margins are thinner than you tell people. You're still saying yes to clients you've outgrown. You're using busyness to avoid rebuilding. And somewhere in there is a burnout cycle you keep restarting instead of ending.
The pattern nobody talks about
You hit a revenue ceiling. You add another offer. You take on another client. You raise prices five percent and feel guilty about it. You promise yourself you'll rebuild the model in Q1. Q1 becomes Q3. The busy season comes and you can't think straight. You end the year with more revenue and less margin, more clients and less time. The cycle doesn't break because every fix you reach for adds capacity instead of redesigning what's eating it.
— WHAT WE actually Do IN your $200 Audit
Four moves in sixty minutes. Then a written plan.
No vague "you've got this" energy. We pull apart your model, find the actual leak, and rebuild the parts that are costing you the most.
Diagnose your real constraint
Pricing, packaging, capacity, lead flow—we find the actual leak
Not the one you post about. Not the one you tell your peers about. The one your numbers are pointing at that you've been working around for the last six months.
i
Run the “booked out but broke” math
We map your capacity, client mix, and pricing — so you can see exactly why being full still feels tight.
Most founders haven't sat down and done this math because they're afraid of what it'll show. We do it together. The number is almost always more fixable than you think.
ii
Rebuild your offer and pricing floor
Simplify what you're selling. Set a sane minimum. Stop competing as a commodity.
We outline where prices need to move, which offers to kill, and what a defensible floor looks like for the work you're actually doing — not the work you used to do at half the rate.
iii
Design a 90-day capacity plan
What to stop selling. Who to roll off. Where to focus.
So each new client increases profit instead of just workload. You leave with a clear written plan, not a vague to-do list — and the next 90 days actually look different from the last 90.
iv
—before you book
This is not for everyone. Here’s who it’s not for.
You don't have paying clients yet.
This audit assumes a working business with revenue, capacity, and a model worth restructuring. If you're pre-revenue, this isn't the right tool yet.
You're looking for a free discovery call to "feel it out."
I don't do those anymore. The price is the filter. If $200 to have a hard conversation about your business feels like too much, this isn't the right room.
You want general mindset pep talks instead of decisions.
If you came here looking to feel motivated, you're going to be disappointed. We're making decisions, not affirmations.
You aren't prepared to actually change anything.
Raising prices, killing offers, setting boundaries, rolling off wrong-fit clients. If none of that is on the table, the audit can't help you.
This is for you if
You run a done-for-you or creative service business — designer, studio, copy, strategist — doing $8k+/mo from client work.
Your business requires maximum effort to create average profit, and you know your pricing and model are the problem.
You're willing to make actual changes in the next 90 days — not think about making them.
Free discovery calls are expensive. They just don’t show up in your Stripe.
30 minutes to chat + prep + follow-up = thousands of dollars a year in unpaid labor with people who haven’t committed to anything.
Charging $200 filters the time-wasters, gets you showing up ready to work, and makes this a real product with a real outcome — not a “maybe.”
The founders who pay $200 to have a hard conversation about their business are not the same people who book free calls to feel motivated for a week.
—why this call is paid
Free discovery calls are expensive. They just don't show up on your Stripe dashboard.
30 minutes to chat, plus prep, plus follow-up — multiplied across a year of "sure, let's hop on a quick call" — equals thousands of dollars in unpaid labor with people who haven't committed to anything. Charging $200 isn't about the $200.
REASON ONE
It filters the "pick your brain" crowd. The people who show up to a paid call are not the same people who book free calls to feel motivated for a week.
REASON two
It gets you to show up ready to work. You came here to make a decision. So did I. Nobody's tiptoeing around what the real problem is.
REASON three
It forces both of us to treat this like a real product with a concrete outcome — not a maybe, not a vibe check, not a soft pitch with a follow-up sequence.
the honest version
The founders who pay $200 to have a hard conversation about their business are not the same people who book free calls to feel good for an afternoon. The price is the filter. That's the whole point.
— How it works
Book it. Do the work. Decide if we keep going.
Three steps. No follow-up sequences. No wobbly "let me know" emails afterward.
You book your slot
Hit the button, choose a time, answer a few short questions about your offers, revenue, and current capacity. Takes about ten minutes — and it's what lets us skip the small talk on the call itself.
We do the audit
60 minutes on Zoom. We pull apart your pricing, capacity, and offer structure. You get the blunt version, not the nice one. The point is to leave the call knowing exactly which decision moves the needle first.
You leave with a plan
A simple written summary of your new pricing floor, the immediate client changes to make, and your 90-day focus. Not a slide deck. A plan you can execute on Monday.
We decide if we keep going
If the math and fit are obvious, we talk about a private engagement where we implement this plan and rebuild your model over the next 6–12 months. If not, you walk away with your plan and no wobbly follow-ups.
01
02
03
04
DAY 1
the session
after the call
optional next step
$200
60 minutes · paid working session
What you’re actually getting
— investment
One paid hour to stop running a business that doesn't pay you back.
TOTAL INVESTMENT
What you’re actually getting
60-minute Capacity & Cashflow Audit (Zoom)
INCLUDED
Pre-call diagnostic questionnaire
INCLUDED
"Booked out but broke" math — capacity, mix, pricing
INCLUDED
New pricing floor & offer simplification recommendations
INCLUDED
Written 90-day capacity plan after the call
$200 credited toward partnership if we keep going
INCLUDED
INCLUDED
TOTAL VALUE
$200
THE CAPACITY & CASHFLOW AUDIT
One hour. The blunt version. A written plan you can act on Monday.
This is the grown-up version of a discovery call. You stop giving your brain away for free and start restructuring the thing that's keeping you stuck.
$200
60 minutes · paid working session
— 60-minute 1:1 Zoom audit
— Real-constraint diagnosis (the actual leak)
— Pricing floor & offer simplification
— Clear next-client and roll-off recommendations
— No pitch deck. No follow-up sequence.
— Pre-call diagnostic questionnaire
— "Booked out but broke" math, done together
— 90-day written capacity plan
— The blunt version, not the nice one
— $200 credited toward partnership if we keep going
The plan-or-it's-on-me promise
If you show up, do the work, and leave the call without a written plan you can execute on — I'll refund the $200. The audit is the product. If the product doesn't deliver, you don't pay for it.
— the real cost
The capacity trap doesn't break itself. It just gets more expensive.
Most founders look at $200 and ask whether it's worth it. The better question: how much is another quarter in the trap costing you in money, time, and the energy you don't have to give?
15 - 30%
margin most capacity-trapped founders are quietly leaving on the table every month
12+ mo
average time founders sit in the trap before they make the call to rebuild
$200
to find the actual leak, set the new floor, and walk away with a written 90-day plan
The capacity trap doesn't break on its own. It breaks when you make three or four specific decisions in the right order. One pricing change, made on Monday, usually pays for the audit before the end of the month.
— questions
The things you’re about to ask
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No. It's a paid working session. If it makes sense to keep going into a partnership and you want that, we'll talk about it on the call. If not, one pricing change should cover the cost of the call by the end of the month. The audit is the product, not the warm-up act.
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If you don't have paying clients yet or you're under roughly $8k/mo from client work, the audit isn't the right tool. You don't have enough business to restructure yet. Get the offer working first — then come back. If you're not sure where you fall, the pre-call questionnaire will tell us before we book.
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Yes. If you show up, do the work, and leave the call without a written plan you can execute on, I'll refund the $200. The audit is the product. If the product doesn't deliver, you don't pay for it. What I won't refund is a no-show or someone who books the call to pitch me their idea and won't engage with the actual exercise.
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Yes — we'll set a defensible pricing floor for the work you're doing now, and outline where prices need to move next. Not a vague "charge what you're worth." Specific numbers, in writing, with the reasoning behind them. What I won't do is pull a number out of thin air; the floor we land on is mathematically tied to your capacity, your client mix, and the margin you actually need.
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A short questionnaire about your offers, current pricing, monthly revenue, and capacity. Takes about ten minutes. That's what lets us skip the small talk and use the full sixty minutes for the actual audit. If you can't fill it out, the audit isn't ready to happen yet.
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Most one-off calls are conversational. We talk, you take notes, you leave with vibes. This is a working session with a specific output: a diagnosed constraint, a new pricing floor, a 90-day capacity plan in writing. You leave with the same kind of artifact a strategist would charge five figures for after a longer engagement — just compressed into the parts of your business that need it most.
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That's a great use of this. Some founders use the audit as a working second opinion when something is profitable but not quite right. Others use it as the first serious step out of the capacity trap. Either reason is fine — the format is the same.
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No. Most people don't. The partnership is only suggested when the math, the goals, and the ROI are obvious to both of us. If it's not obvious, we don't pitch it. You leave with your written plan and zero follow-up sequence. No "let me know when you're ready" emails.
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There are usually a handful of slots open each month. Hit the button, pick a time, fill out the questionnaire. If the slots for this month are gone, the next available time moves to the following month.
Stop giving your brain away for free. Book the call instead.
This is the grown-up version of a discovery call. You stop showing up to free meetings with people who haven't committed to anything — and start restructuring the thing that's keeping you stuck. One paid hour. A written plan. Then a real decision about what's next.